Meet the Team
Tracy Feher - Owner/Advisor QAFP®, B.A. (Psychology)
I am proud to live in Saskatchewan. I was raised on the Prairies and identify as a prairie girl. I am the daughter of entrepreneurs. It is Saskatchewan values which inspire me and that I consider to be the foundation of my life both work and personal; do good; show up and be present; say what is true; look for solutions; ask questions; learn; listen.
I strive to create interactions that are honest and real, using what is true as the basis for all planning. I don’t back down from difficult conversations and am always looking for the solution. Life is messy. And complicated. Difficult, and interesting and exciting and sad and amazing often at the same time. All of this can be cause for stress and uncertainty. Working together, our goal is clarity. What happens if.. ? How do I.. ? Is it possible to..? I understand that uncertainty feels like trudging through the mud where each step gets heavier and more difficult to change directions.
My desire is to help you gain clarity so that you can chose your path. Whatever that looks like. Because your path is specific to you. Retirement, succession planning, making plans, making plans to undo, worries about educating your children, insuring your health and wealth.
When we live life from a position of abundance and enough we gain control of our choices, of our potential, our outcomes and opportunities.
Education is important to me. I hold a Bachelor of Arts Degree (Psychology); QAFP designation and am working toward another designation. This includes constant and continuous courses to stay current and relevant.
I am proud of the values I embody and am recognized for. Integrity. Grit. Tough. Honest. Kind. An ally and friend. You are free to be whoever you are and be supported. This is my work and life approach. Folks I work with say this is true; I like that I’m recognized by my laugh, remembered for my sense of humour, honesty, and willingness to participate. Because it really does take a village and we all need to team to belong to. My team is in Saskatchewan. It’s where my people are.
Jen Johns - MBA
Jenn Johns is no greenhorn in the financial services industry. She began assisting a brokerage office when she was only 15. Since receiving her undergraduate degree in business administration in 2004, she’s spent more than 16 as an equity analyst and advisor with leading financial institutions such as TD Waterhouse Private Investment Advice, CIBC Wood Gundy and Edward Jones.
Jenn earned the Global Asset and Wealth Management MBA from Simon Fraser University. She also tied for first place in the Financial Post’s MBA portfolio management competition as part of a three-member team. She went on to spend two years at Greystone Managed Investments as a Canadian equity analyst. At TD Waterhouse Private Investment Advice and Edward Jones, she successfully built books of business. During her time at CIBC Wood Gundy, she played an active role in reinvigorating growth, which led to high double-digit growth.
Her passion comes from assisting people – she wants them to feel that they’ve been taken care of. Securities and investing can be intimidating and it’s her role to educate and make it easier for them to grasp. In the end, she wants clients to not only understand what securities they have and why, but to also be able to make informed decisions in the future.
By teaming up with Jenn, advisors can expect to work with someone who cares as much about their client relationships as they do and actively works to add value to those relationships. It’s her goal to make sure that every client who walks out of her office is truly glad they decided to go through the process.
Outside of work, Jenn loves spending time with her husband, son and daughter, and teaching yoga.
Nike Adekoya Advisor Support Associate
Nike is an excellent client service professional. With nearly a decade of focused work in client relationship, she adds to our team a proven track record of strong relationship management, proactivity, and the ability to work with a multi-functional and multi-skilled team.
As an astute professional, she ensures that our clients always receive professional, prompt, and friendly service and to our team, she is the go-to person on questions that border around administration, client management or fun stuff.
Adenike is fuelled by her passion to make life easy for people on the earth. She considers herself a ‘forever student,’ eager to build relationships based on trust and solid communication and stay in tune with the latest client service strategies through continued coursework.
She believes responsibility, reliability, compassion and creativity in life is key to success and fulfillment, a tenet(s). When she is not working, she enjoys listening to music, reading, and keeping fit.